Sunday, July 16, 2006

Samsung RAZR'ed

The Swedish giant, Sony Ericsson Mobile Communications, announced this week that its profits for the second quarter nearly doubled as global demand for its Walkman music phones soared. Shipments of handsets increased by 33 percent on the year to 15.7 million phones, cornering the greater part of the international market share as sales growth outpaced the industry average.

Along side this success, Sony Ericsson stated that it will concentrate more on selling lower-end mobile phones, a sector that is dominated by Nokia and Motorola. Sony Ericsson is planning to boost it's global market share on both ends of the spectrum.

The good times however are not shared by all companies in the business, pacifically in the last quarter. The South Korean, Samsung Electronics, reported on Friday that net profits fell 11 percent to only $1.59 billion in the latest quarter, its worst performance in three years, which it attributes to the heightened competition in the mobile-phone sector.

The world's third-largest mobile-phone manufacturer had been facing pressure in recent months from rivals including the success of Motorola's RAZR and the latest Nokia models that have cut into Samsung's market share.


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